Two articles on The New York Times campaign “Subscribe to the Experience,” one from Adweek and one from Poytner.

Click to experience the latest campaign from The New York Times, designed to demonstrate why their journalists are the most knowledgeable and innovative, and why becoming a digital subscriber is a way to ensure you are getting the definitive story, no matter what the subject.

Music video for the song “Waiting on You”, directed by Dan Simon and yours truly. From the album “Running Through Museums.”

“Running Through Museums,” the full length album from The Burlinson|Whitten Trio, will be released on February 13th, 2012 by Vitally Important Records.  As the entire music industry is going digital and no longer plans to manufacture CDs, why not be the first to pre-order your copy of this rare item here.  And please check back for more news about BWT’s world tour, which will begin at a cafe in Fairfield, Connecticut and then to Nova Scotia and Iceland.  Perhaps.

The second music video from The Burlinson|Whitten Trio, where we leave planet earth for approximately 4 minutes, not counting splashdown. Footage generously provided by the geniuses at NASA and Hubble. Humbly edited by yours truly.

The indie music scene holds its collective breath as a new band launches its first forays onto iTunes!  (A slight overstatement, perhaps.  But until we hire a legendary manager like Peter Grant of Zeppelin fame, we’ll have to carry our own cricket bats and make our own exaggerated claims.  Interestingly enough, Grant has his own facebook page even though he died in 1995.)

Two more examples from The New York Times Digital Subscriber campaign, featuring television, outdoor, banners, and pre-roll. Created with Rick Rabe of The Propeller Group and the production company Prologue. Photograph of  My Chemical Romance by Chad Batka for, you guessed it, The New York Times.

Are you an avid reader of “American Salon” or “Behind the Chair?”  Then perhaps you’d like to be featured in the new FHI Heat campaign, featuring professional stylists with their latest muses.  Of course, you’re probably used to working in glamorous locations around very attractive people, so this wouldn’t be much different from your day job.  Created by The Eric Steinhauser Foundation, with assistance from myself and Andrea D’Aquino, and shot by noted lensman Rankin.

Question: would you pay for a product you’re used to getting for free? That’s the challenge we faced with nytimes.com. The answer: a digital subscription model, where casual readers could still get free home page views and 20 articles a month, while subscribers would get everything The Times’ website has to offer. Which is the equivalent of the Sunday Times, every day of the week. With updates! So if you believe in paying for the work of world-class writers, photographers, columnists, videographers, and designers who are on the front lines in Libya, as well as the front rows of Paris, The Times is worth every penny. (Note to bloggers: aggregating or rewriting real journalists’ reporting doesn’t count.)

The MKZ Hybrid spot is among the work featured in a new campaign for Lincoln from Team Detroit, with the gentleman who portrays a partner at Sterling Cooper Draper Pryce as the narrator. What did I have to do with this? See the excerpt below.

That’s right, 8 words. The explanation: my partner John Tymkiw and I created the theme “Smarter than luxury.” CCO Toby Barlow and EVP Eric McClellan took the premise and with their team fashioned it into the work you see above. The conclusion: it’s always gratifying to contribute ideas that make it to the finish line. “It’s not just luxury. It’s smarter than that.” can be evidenced at a Lincoln dealer near you.

Amidst the tablets, iPads, and ereaders flooding the marketplace, their are still purists out there who want their newspaper to actually be a newspaper. Fortunately, there’s still The New York Times. In print. So go ahead. Crinkle away.

My first attempt at directing a music video.  (And shooting. And editing.  Let’s just say the client was being frugal.) Shot on a borrowed three year old Sony SLR still/video camera, edited on iMovie.

Publisher’s Weekly calls it “Fresh perspective from way out in left field.”  thesmokinggun.com says it’s “Incredibly funny.  And it actually works.”  The Huffington Post terms it “Highly amusing.  Tells it like it is.”  So why not stuff a stocking or other undergarment with the power of SuperOptimism.

We all have to wash our hair. (Or not, but eventually the result turns tragic.) Rather than use haircare products that are tested on animals, why not choose a natural formula that is as good for the planet as it is for your boiffant?

From my friend and creative impressario Eric Steinhauser, with the fortissimo of Chinese pianist Lang Lang and a slight assist from yours truly, here’s the latest from WildAid encouraging us all to be more mindful when it comes to the health and wellbeing of our most precious resource: mama earth.

The New York Times offers mental stimulation that goes beyond reporting.  Interested in African art? Hyperlocal blogging? Healthcare reform?  Their journalist will teach you now.  Go to The Knowledge Network for details.

Shawn Huckins, that is. A native of the fine state of Connecticut, he recently completed his first major gallery show in Hartford, and has embarked on a new collection of paintings entitled “American Revolution Revolution.”    I’m proud to be a citizen of this country who has an original Huckins hanging on his wall.  Why not join me?

It‘s a rare gift when one’s work inspires an artist, especially one of the tattoo variety.  But here is Kahlil Rintye of Ed Hardy’s Tattoo City giving his blessing to “Secrets of the SuperOptimist.” As Kahlil says, “I try to live my life based on the contents of this book.”  We are grateful for his acknowledgement, and if you’re visiting San Francisco and decide to have ink inserted into the dermis layer of your skin, we hope you’ll give Kahlil a call.

It turns out that a lot of women (and men) enjoy looking at other people’s wedding pictures almost as much their own.  And nobody covers these rituals better than the Styles section of The New York Times.  Just as the ceremonies themselves have become more lavish, or creative, or both, so too has the coverage.  Look for our posters on a subway platform or Metro North train near you.

If you are in the market for an inspiring print to put on your wall, or easel, or dash board, may I direct you to the site of artist and illustrator Andrea D’Aquino.  She also happens to be fine art director as well.  I am an avid collector of her work, and have this Rabbit to refer to whenever I need to speed up my inner mock turtle.